NIKE | VAPORFLY NEXT%

Art Direction // Production // Styling

Colour can be used to express emotion or feeling; and the interaction of colour as a way of storytelling. It affects us psychologically, often without us even being aware. By tapping into colour psychology we can unlocked the power of colour interaction and leveraged this through styling to create the next look of fast.

Using colour psychology as the catalyst for storytelling this marathon exclusive, the next look of fast was brought to life and unleashed on the streets of Berlin for leading sports performance account, Sportsshoes.

Photography // Adam Marsden @mrsdn__

Athletes // Manni O @mannio and Mon @monchristian__

Client // Nike x Sportsshoes